Psychic Today, a local British TV channel that presents phone psychic services, has been penalised for not informing its viewers that its newest offering is for entertainment purposes only.
A substantial fine, which amounted to USD19,079, was settled by this 24-hour psychic network as its punishment for claiming on-air that their featured mediums could perform accurate and precise readings and dream interpretation for callers. The penalty was also grounded on the channel’s false advertisement of presenting anecdotal accounts of successful tarot reading, numerology sessions, and predictions. Moreover, the network was charged for claiming that their psychics had helped clear up crimes for the police.
The same incident happened to The Big Deal, an interactive quiz channel in another network. It paid a total of USD15,262 for publicising psychic services that promise to provide audience with readings for their health and well-being.
The fines for the two cases were settled through Ofcom, an independent regulator of the British communications industry. This institution implements stern rules about how psychics and other astrology medium can label their services and skills.
Another case presented involved a psychic who told the audience that she served as police aid in the investigation of the death of Milly Dowler. There was also a psychic who claimed that she once precisely predicted that her acquaintance would befriend Michael Jackson.
In December 2011, Ofcom released a document stating that people who claim to have the skill of interacting with a dead person or a spirit guide must qualify their capabilities by saying it is “for entertainment purposes.” The organisation stressed that this disclaimer must also be declared by the presenters and scrolled on screen.
Meanwhile, the Register reported that psychics are also prevented from offering various predictions, such as future interpretation, life-changing advice, and conversations with the dead.